Let’s be real—social media can feel like a full-time job. Between brainstorming content, filming, editing, and engaging with followers, it’s easy to feel like you’re always playing catch-up. But what if there’s a way to simplify the process while still growing your audience, increasing engagement, and driving sales?

Welcome to "Maximize Your Social Media Time with 3 High-Impact Reels." This method is a game-changer for business owners who want to streamline their content strategy without sacrificing results.

The Secret Sauce: EIEIO & The Three Buckets

Before we dive into the three types of reels, let’s talk about how to structure your content. We use a proven framework called EIEIO, which stands for:

• Educate
• Inform
• Entertain
• Inspire
• Offer

This ensures that every piece of content serves a purpose, leading to engagement, clicks, and conversions.

Then, we pair EIEIO with The Three Buckets—the key areas every business should highlight:

• Personal (or People) – Who you are, your team, behind-the-scenes moments
• Work – What you do, who you serve, and how you help
• Value – Your expertise, tips, and insights

When you create content that aligns with these, you’re not just posting for the sake of it—you’re building a brand that connects, converts, and grows.

The 3 Must-Have Reels for Your Business

Now, let’s talk about the three reels that will help you work smarter, not harder. These cover all five EIEIO categories and all three buckets—meaning you’ll save time and see better results.

1. Face-to-Camera Reel (Builds Trust & Connection)

This is where you show up as you. No fancy transitions needed—just your face, your voice, and a topic that resonates with your audience.

Best Practices:

• Use a hook in the first few seconds (example: “The biggest mistake business owners make is…”)
• Keep it conversational and natural
• Share a personal story or industry insight

Example Reel Idea:

• Hook: “If your content isn’t converting, you might be missing this…”
• Topic: Talk about EIEIO and why business owners need to use all five content types to stay relevant.

Want to learn more about content strategy? Check out our "Market Like a Pro with EIEIO" class—it's packed with actionable strategies.

2. B-Roll + Trending Audio + Text Overlay (Quick & Engaging)

This type of reel is all about capturing attention with simple visuals and text. It’s the easiest reel to create—just film a clip of you working, add a trending sound, and overlay your message in text.

Best Practices:

• Choose B-roll that reflects your audience’s lifestyle
• Use text to deliver value (quotes, tips, insights)
• Pick trending audio to boost engagement

Example Reel Idea:

• Clip of you typing on your laptop with text overlay: “Three things successful business owners do before 9 AM”
• Pair it with a trending audio track for extra reach

Need help finding trending sounds? We cover this in our Instagram Growth Strategy class—don't miss it.

3. B-Roll + Voiceover (Perfect for Tutorials & Storytelling)

This type of reel is great for explaining a process, teaching something valuable, or sharing insights. It’s engaging because it appeals to both visual and auditory learners.

Best Practices:

• Film a process (example: packaging an order, designing a project)
• Record a voiceover in a quiet space for clarity
• Keep it clear, concise, and informative

Example Reel Idea:

• A video of you setting up a client meeting
• Voiceover: "Here’s how I structure my coaching calls for maximum impact..."

We dive deep into using voiceovers and storytelling inside our Content That Converts coaching program.

Final Takeaway: Work Smarter, Not Harder

Reels don’t have to be overwhelming. When you rotate between these three types, you’ll keep your content fresh, engaging, and most importantly—effective.

• Face-to-camera reels for connection and trust
• B-roll + trending audio for easy, engaging content
• B-roll + voiceover for education and storytelling

By implementing these, you’ll save time, increase engagement, and turn followers into customers.

Want more guidance?

• Watch our free content on YouTube
• Enroll in one of our mini classes (under $50!)
• Join our coaching programs for hands-on support

Have questions? Drop them in the comments—we love helping you grow.