Are you an online entrepreneur struggling to get comfortable on camera? Maybe you’re a course creator, coach, or membership site owner who knows video marketing is essential—but every time you hit "record," self-doubt takes over. Sound familiar? You’re not alone.

This is where Julie Ultimus shines. Julie is a camera confidence coach who helps video-shy entrepreneurs transform from nervous and anxious to confident, on-camera experts. She empowers her clients to create videos that not only build their authority but also drive leads and sales. But even as a pro in the video marketing space, Julie knew her Instagram profile needed to work harder for her business—especially with a big course launch coming up.

Instagram Glow-Up Call is a one-hour coaching session that is a personalized deep dive into your Instagram strategy. We evaluate your profile from top to bottom—bio, visuals, content, and goals—and leave you with clear, actionable recommendations to transform your account into a client-attracting machine.

Here’s how our Instagram Glow-Up Call helped Julie take her Instagram from "meh" to magnetic and why you, as a video-shy entrepreneur, should do the same.

Step 1: Creating a Client-Magnet Bio

Your Instagram bio is like your elevator pitch—except you only get 150 characters. For video coaches like Julie, it’s critical to make those characters count.

Here’s how we revamped her bio:

● Positioned Julie as the go-to expert by using Instagram’s searchable name field for keywords like "camera confidence coach." This helps her profile show up in search results for entrepreneurs looking for help with video.

● Added a strong call-to-action (CTA): Julie’s primary goal was to get course sign-ups, so we suggested she align her CTA (and profile link) with her upcoming launch. Whether you’re driving traffic to a freebie, webinar, or course, your CTA should always be crystal clear.

 2: Hooking the Right Audience

The clients Julie serves are diverse—online course creators, real estate agents, even wedding photographers—but what unites them is their struggle to appear confident on camera. To connect with her dream clients, we focused on strategies to:

● Dial in on her niche: While Julie’s expertise applies to all industries, her content needs to clearly speak to online entrepreneurs who create courses, host memberships, or rely on video to grow their business.

● Craft stronger hooks: The first few seconds of a reel are everything. We coached Julie on creating hooks that grab attention, like using pop culture references or posing questions her audience can’t help but answer (e.g., “Are you camera-shy but ready to grow your business through video?”).

Step 3: Elevating Content Strategy with the EIEIO Method
Julie is a natural on camera, but even seasoned pros need a content strategy that converts. That’s why we introduced her to our EIEIO Methodology—a proven framework for creating scroll-stopping content.

Here’s how it works:

● Educational: Teach your audience how to conquer camera fear, nail their lighting, or write a killer video script.

● Inspirational: Share a client success story—like how someone went from camera-shy to crushing it with video.

● Entertaining: Use humor to connect. One of Julie’s reels featured her dog, which her audience loved. (Pro tip: Dogs are social media gold!)

● Informative: Let your audience know when and where they can access your resources, like a free webinar or course.

● Offer: Wrap it up with a clear CTA to sign up, book a call, or grab your freebie.

By rotating these types of content, Julie’s Instagram becomes a value-packed feed her audience will love—and trust.

Step 4: Looking the Part with Visual Consistency
As a video coach, Julie knows the power of presentation, and her Instagram feed needs to reflect that.

During the Glow-Up Call, we:

● Streamlined her reel covers: A consistent look isn’t just aesthetically pleasing—it trains her audience to recognize her content instantly.

● Refined her highlight covers: We suggested updated covers that match her brand and focus on topics her audience cares about, like confidence, video tips, and results.

● Leveraged personal touches: Sharing glimpses of her life (like her dog!) makes her more relatable, which is key for connecting with her audience.

Step 5: Building Momentum for Her Launch
Julie’s big course launch is next month, so we helped her map out a pre-launch content plan. Here’s thestrategy:

1. Start with value: Over the next few weeks, Julie will post tips, tricks, and insights from her course to warm up her audience.

2. Focus on her ideal client: Every post will speak directly to video-shy entrepreneurs, helping them see how her course can solve their problems.

3. Introduce the offer strategically: About 10 days before her free webinar, Julie will ramp up her promotional content, driving traffic to the webinar as the gateway to her course.

Wrapping up:

Are You Ready for Your Instagram Glow-Up?

If you’re an online entrepreneur struggling to show up confidently on video, Julie Ultimus can help you conquer your fears and shine in front of the camera. But here’s the thing—your Instagram has to pull its weight, too.

Our Instagram Glow-Up Call is the perfect first step to transforming your profile into a client-attracting machine. Not only will we evaluate your bio, content, and visuals, but we’ll also leave you with actionable recommendations tailored to your business.