Pickleball is one of the fastest-growing sports in the United States, and businesses in this space have a unique opportunity to ride this wave of popularity. But here’s the truth: if your social media isn’t working as hard as you are, you’re leaving points—and profits—on the table.

Enter the Instagram Glow-Up Call—a transformative, action-packed session designed to help business owners fine-tune their Instagram presence and unlock their full marketing potential. At Next Chapter Social, we’ve worked with clients like Ashley Erickson to align their profiles with their goals, attract the right audience, and create real results.

In this blog, we’ll dive deep into how our Instagram Glow-Up Call can help pickleball businesses like yours thrive and share actionable tips to boost your social media game.

What Is an Instagram Glow-Up Call?

Our Instagram Glow-Up Calls are all about helping business owners give their social media a much-needed refresh. Think of it as an “Instagram oil change.” During this 60-minute session, we:

• Audit your current Instagram profile.
• Help you clarify your goals.
• Provide actionable strategies to better align your content with your audience and objectives.
• Share tips to make your bio, captions, and visuals work harder for you.

We created these calls to address a common pain point: many business owners have the drive to grow their presence but aren’t sure how to make their Instagram work effectively for them. The Glow-Up Call is our way of offering a personalized, results-driven solution.

How We Helped Ashley Erickson Glow Up

Let’s talk about one of our amazing clients, Ashley Erickson. Ashley came to us needing a way to connect her Instagram to her business goals effectively. Through our Glow-Up Call, we helped her:

1. Craft a Clear Bio: We refined her bio to reflect her brand’s unique story while making it immediately clear who her ideal audience is.
2. Optimize Her Posts: We identified which types of content were resonating most with her audience and helped her plan future posts to build on that momentum.
3. Align Strategy With Goals: Ashley wanted to grow her audience while also driving sign-ups for her pickleball coaching clinics. We created a plan to achieve both.

Now, her Instagram isn’t just a page—it’s a powerful tool driving awareness, engagement, and conversions for her business.

Why Social Media Matters for Pickleball Businesses

As the pickleball industry continues to grow, so does competition. Whether you’re running a court, selling equipment, or coaching enthusiasts, your audience is likely spending a significant amount of time on Instagram. That means your social media presence needs to stand out and speak directly to their interests.

Here’s why Instagram is a game-changer for pickleball businesses:

• Visual Appeal: From action shots of games to behind-the-scenes content, Instagram is the perfect platform to showcase the energy and excitement of pickleball.
• Community Building: Instagram helps you foster connections with players, fans, and local pickleball groups.
• Conversions: Whether you’re selling paddles or booking lessons, your profile can act as a sales funnel to drive revenue. 

Tips to Give Your Pickleball Business a Social Media Glow-Up

Want to see the same success Ashley did? Here are a few tips to help your pickleball business dominate Instagram:

1. Nail Your Bio

Your Instagram bio is often the first thing potential customers will see. Make it count by being clear, concise, and compelling. Include:

• A description of what you do (e.g., “Pickleball coaching for all levels in [City]”).
• A hint of personality to make it relatable.
• A call-to-action (e.g., “Book a court today!” or “DM us to learn more”).

2. Leverage Highlights

Use Instagram Highlights to showcase essential information in an organized way. For example:

• Coaching Services: Explain your offerings and include testimonials.
• Events: Promote tournaments or clinics.
• Tips & Tricks: Share quick pickleball tips to establish your expertise.

3. Focus on Engagement Over Follower Count

It’s not about how many followers you have; it’s about how engaged they are. Post content that sparks conversations, like polls about pickleball rules, questions about favorite gear, or fun challenges like “Show us your best serve!”

4. Show the Faces Behind the Brand

Humanize your business by introducing yourself and your team. Post pictures and videos that show your passion for pickleball and connect with your audience on a personal level.

5. Use Reels to Capture Attention

Instagram Reels are a powerful way to increase visibility. Create engaging, short-form videos such as:

• Tutorials for beginners.
• Highlights from local tournaments.
• Fun, behind-the-scenes footage of your business.

How We Help Your Pickleball Business Shine

The beauty of our Instagram Glow-Up Calls is that they’re tailored to your specific business. We focus on:

• Understanding Your Goals: Whether it’s boosting attendance at events, selling more gear, or growing brand awareness, we align our strategies with your objectives.
• Making Your Profile Work Smarter: Every section of your Instagram, from the bio to the posts, is optimized to work toward your business goals.
• Empowering You With Confidence: You’ll walk away with a clear plan and actionable steps to take your Instagram to the next level.

Ready to Glow Up?

If Ashley’s story inspires you, imagine what we can do for your pickleball business. The Instagram Glow-Up Call is your opportunity to create a profile that doesn’t just look good—it delivers results.

Whether you’re new to Instagram or need a fresh approach, we’re here to help you serve up success. Book your Glow-Up Call today, and let’s make your pickleball business the talk of the court!

📲 Schedule Your Glow-Up Call Now