Hey there, ladies! Ready for an Instagram glow-up? Whether you’re just starting or feeling stuck with your social media strategy, this blog is for you. Today, we’re taking you behind the scenes of a special session with one of our clients, Julie, who’s part of our Social Club—our exclusive Facebook group for women business owners.

If you’ve been struggling to stand out on Instagram or attract the right audience, keep reading. We’re sharing real tips from a live coaching session where we helped Julie fine-tune her Instagram to better connect with her audience and grow her business. These same strategies can help you take your social media game to the next level!

1. Give Your Instagram Profile a Quick Glow Up

Your Instagram bio is like your digital business card—it’s often the first thing people see, so you want it to shine. Here are a few easy tweaks we recommended for Julie:

• Profile photo: Choose a clear, close-up image that reflects your brand. Remember, people connect with faces!
• Bio: Make sure your bio tells people who you are, what you do, and how they can work with you. For Julie, we recommended adding a bit.ly link to track clicks and sending followers directly to her contact page to simplify conversions.
• Category: Did you know that choosing the right category on Instagram can give you access to more music for your reels? Switching to "Entrepreneur" can unlock more tools to help boost your content.  

2. Pin Posts That Serve a Purpose

Instagram allows you to pin up to three posts to the top of your profile—so use them wisely! Julie’s pinned posts were outdated, so we recommended pinning fresh, relevant content. Here’s what works:

• FAQs about your business: If you get the same questions over and over, pin a post that answers them.
• Current promotions: If you’re running a special offer or hosting an event, pin it so it’s the first thing people see.
• Step-by-step guides: We suggested that Julie pin posts related to open enrollment, with tips like “3 Steps to Enroll” and common questions she gets.

3. Create Engaging Content (Even if You’re Camera-Shy)

Julie, like many business owners, wasn’t a fan of being on camera—but you don’t have to be! We encouraged her to start with easy content like:

• Faceless reels using images, graphics, or voiceovers.
• Behind-the-scenes clips showing her day-to-day work, adding a personal touch without the pressure of being on camera.

Not sure where to begin? Try these content ideas:

• Three Steps to [Your Service] Success: Break down something your audience can do or learn in a simple, actionable post.
• FAQs: Address common questions in fun, bite-sized reels.
• Who You Serve: Showcase the different types of clients you help and how your business adds value.

4. Make the Most of Your Highlights

Think of Instagram Highlights like the tabs on your website. They help your followers quickly find what they need, whether it’s about your services, customer reviews, or educational tips. Julie didn’t have any highlight covers set up, so we helped her create a cohesive look using Canva to match her brand. You can do the same!

Here are some highlights to consider:

• Testimonials: Share client success stories.
• FAQs: Help potential clients find answers to their burning questions.
• How to Work with You: Make it easy for people to book a call or learn about your services.

Ready to Take Your Social Media to the Next Level?

If you want personalized tips and strategies like Julie, now’s the perfect time to join our Social Club Facebook group! It’s a supportive community of women business owners where we host live coaching sessions, share insider tips, and help you master social media. Each month, we even feature glow-up calls where we dive deep into one member’s profile to give tailored advice—just like we did with Julie.

Ready to join the fun? Click here to become a member of our Social Club and start boosting your social media strategy today!

Already feeling inspired? Check out our online courses, where you’ll learn everything from building a strong Instagram presence to creating content that converts. It’s time to shine online!

Let’s get social! 💫