Welcome to episode three of our "Social Simplified" series, where we're diving into the EIEIO formula—our go-to strategy for earning the right to sell online. Today, we're focusing on the third "E": Entertainment.

Why Entertainment Matters

You might have heard that planning your social media content is crucial, but the "how" often gets overlooked. That's where our EIEIO formula steps in. This method helps you create engaging and effective social media campaigns. It's like a funnel, guiding your audience from awareness to purchase.

The EIEIO Formula Breakdown:

Educate: Share valuable information that establishes you as an expert.

Inspire: Connect emotionally with your audience.

Entertain: Grab attention with fun and engaging content.

Inform: Provide necessary details about your products or services.

Offer: Present your sales pitch.

Today, we’re all about entertainment. Let’s make your content fun and engaging!

How to Entertain

Entertainment in social media is all about creating content that makes your audience pause, laugh, and share. Here’s how you can do it:

Use Viral Reels: Remixing viral content is a powerful way to engage your audience. You can either reuse the exact reel with your twist or reimagine it with new footage.

Example: At Plano Dots, we reused a viral reel about fitting in vs. belonging, which resonated deeply with our middle-aged women business owners. This simple reel got 2,500 views compared to our usual 300!

Tell Stories: People love stories. Share your journey, your client's success stories, or even behind-the-scenes moments. Make it relatable and engaging.

Add Humor: Don't be afraid to be funny. Humor can break the monotony and make your content more shareable.

Real-Life Application: Baking Business

Imagine you run a bakery. Here’s how you can use the EIEIO formula:

Educate: Post about the ingredients you use and why they are the best.

Inspire: Share a reel of a beautifully decorated cake at a wedding.

Entertain: Post a funny video of someone smashing a cake or a time-lapse of cake decoration.

Inform: Detail the different types of cakes you offer and their prices.

Offer: End with a post about a special discount or a new flavor available for order.

Wrapping up: 

Remember, the EIEIO formula isn’t just for your current campaign. It’s a blueprint you can use over and over to ensure your social media efforts are always fresh and engaging. Start with a focus (a product, service, or event), set a goal, and create nine posts that follow the EIEIO structure. 

Stay tuned for our next post on Informing, and don’t forget to watch the previous episodes if you haven’t already. Let’s make social media marketing fun and effective together!