Welcome to Social School

Your Path to Social Media Success

How Do You Feel Right Now?

  • Anxious about Social Media: Do you feel invisible and insignificant despite being great at your business? Do you constantly compare yourself to other businesses that seem to thrive on social media?
  • Overwhelmed and Lost: Do you want to be better at promoting yourself but don't know where to start? Are you at a 0-3 on the social media skills scale of 1-10?
  • Hostile Towards Learning: Does social media feel like it takes too much time? Do you feel like an imposter, afraid of looking stupid?
ENROLL NOW

Hundreds of students have already taken this course!

There is hope...

 

How Will You Feel After Social School?

  •  Confident: No more guessing or feeling lost. You’ll know exactly what to do to build a strong online presence. 
  •  Empowered: With a solid understanding of social media marketing, you’ll have the tools to grow your business and reach your goals.
  •  Excited: Watch your engagement soar and your customer base grow as you apply what you’ve learned.
  • Relieved: Say goodbye to the stress and confusion of managing your social media accounts.

 

Transform Your Social Media Journey

 

from frustration to excitement

Imagine feeling confident, inspired, capable, and equipped to handle social media. Social School is designed to take you from feeling frustrated and insignificant to excited and empowered about your social media presence.

ENROLL NOW

Tell me about the course...

 

Social School is a series of short, easy-to-digest modules designed for the busy business owner.

Here's what you'll learn:

  • Set Up and Tweak Your Social Media Accounts: Whether you’re starting from scratch or refining your current setup, we’ve got you covered.
  • Branding Fundamentals: Learn how to create or refine your brand identity and logo, and use Canva to set up a brand kit.
  • Craft Your Value Proposition: Create a powerful one-sentence value proposition statement.
  • Capture Your Ideal Audience: Learn how to grab the attention of your ideal customers so they can’t wait to work with you.
  • Perfect Your Posts: Discover the formula for the perfect post.
  • Create Engaging Content: Master the art of creating reels, stories, and carousels on Instagram.

 

small increments = Big Results

 

Social School breaks down complex concepts into small, manageable steps, making it perfect for the busy entrepreneur. You’ll gain simple, step-by-step skills to create content and manage your social media marketing effectively.

Ready to Transform Your Social Media?

 

Say goodbye to feeling invisible and insignificant. Embrace a new chapter of confidence, empowerment, and excitement. Join Social School today and watch your social media presence—and your business—thrive.

YES, I WANT IN!
 

What's Included In Social School...

MODULE 1

Introduction

  • Solid Foundations: Understand the importance of building a strong social media foundation for your business.
  • Organization Tips: Learn to bookmark course URLs and save sign-on details for easy access.
  • Course Navigation: Master navigating the course layout, modules, lessons, and downloads.
  • Efficient Learning: Appreciate the design of short, impactful lessons tailored for busy entrepreneurs.
  • Practical Application: Recognize the value of homework as a practical application of course learnings.
  • Course Outcomes: Achieve a comprehensive understanding of social media marketing, including brand identity, optimized profiles, content strategies, and campaign execution.
MODULE 2

Your One-Liner

  • Value Proposition Mastery: Create a compelling value proposition that clearly articulates why customers should choose your business.
  • Strategic Placement: Learn where to place your value proposition across various platforms to maximize visibility and impact.
MODULE 3

The Nuts and Bolts of Branding

  • Beyond the Logo: Understand that branding is more than just a logo—it's about what people associate with your brand.
  • Color Psychology: Choose branded colors that reflect your business values and resonate with your audience.
  • Effective Logo Design: Create a simple yet impactful logo that represents your brand effectively.
MODULE 4

Setting Up Canva for Success

  • Brand Kit Essentials: Set up a Canva Brand Kit to streamline content creation and ensure consistency.
  • Project Organization: Use project folders in Canva to keep your designs organized and easily accessible.
MODULE 5

Identifying Your Audience

  • Ideal Client Avatar: Discover and define your Ideal Client Avatar (ICA) to create targeted marketing strategies.
  • Customer Insights: Gain deeper insights into your audience’s demographics and preferences to craft resonant messages.
MODULE 6

Setting Up Your Social Accounts

  • Platform Selection: Determine which social media platforms are best suited for your business and audience.
  • Platform-Specific Strategies: Learn tailored strategies for each major platform, including Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Google Business Profile.
MODULE 7

Dynamics of a Perfect Post

  • Complete Post Ingredients: Master the essential components of an effective social media post, from headlines to hashtags.
  • Engagement Techniques: Learn techniques to increase engagement, such as tagging, mentions, and geotagging.
MODULE 8

The Bells and Whistles | Reels, Stories, and Carousels

  • Content Types: Understand the different types of Instagram content—reels, stories, and carousels—and their unique benefits.
  • Reel Creation: Learn step-by-step how to create engaging reels that reach a broader audience.
  • Story Creation: Master the tools for creating intimate and engaging Instagram stories.
  • Carousel Creation: Discover the key elements for creating educational and impactful Instagram carousels.
MODULE 9

In Conclusion

  • Course Summary: Recap key learnings and prepare to implement your social media strategy effectively.
  • Next Steps: Explore further learning opportunities, including coaching and social media management services.
 

Bonus Modules

 
BONUS 1

The Beginners Playbook for Writing Your First Social Media Campaign

Strategic Planning: Learn to create a strategic social media campaign that drives business goals

 

 

 

 

 
BONUS 2

The Techy Stuff

Canva Mastery: How to set up and use Canva for various social media tasks, from brand kits to carousels.
Reel Techniques: Learn advanced techniques for creating engaging reels, including using templates and saving trending audio.
Link Tree Creation: Create a Link Tree with Canva to streamline your audience’s access to your content.

 

 
BONUS 3

How to Use ChatGPT for Beginners

Voice Consistency: Make ChatGPT sound like you to maintain brand voice in automated responses.
Effective Prompts: Write effective prompts for ChatGPT to get the best results for any task.

 

 

 

NICE TO MEET YOU

 

I'm Angelyn Horrell

Angelyn Horrell has over 20 years of experience in marketing, social media management, copywriting, project management, and audience development with brands such as DFWChild Magazine, Four Seasons Hotels, ReThink All Media, Walt Disney Co., and Park Lane Jewelry. Sanctum Med + Wellness, GXVE Beauty by Gwen Stefani, Bridgehead Collective, and Flea Style. 

Throughout her career, Angelyn has also had a side hustle in direct sales. She understands the value of multiple streams of income and all the other benefits like community and growth that come from layering in another business with a great company.  She has built a successful “mini empire” in this space and knows how to apply marketing skills for the solo entrepreneur.

When not working (which is rare for this workaholic), you’ll find Angelyn traveling to watch her daughter play golf with her Howard University golf team or exploring the best brunch spots in the Dallas area.

 

I'm Brooklyn Calloway

Brooklyn Calloway is a former teacher with a Masters Degree in education and was honored as the Dallas Mavericks Texas Teacher of the year. After leaving the teaching profession, she doubled her teaching income within two years as an entrepreneurial business owner teaching workshops to crafters and other cottage entrepreneurs.

Brooklyn is currently a multi-business owner and was recently honored with the Frisco Education and Entertainment Award for her social media consulting. You will find her in the Guinness Book of World Records for the single largest workshop on earth. Brooklyn has taught over 1000 workshops to at least 15,000 people in the last 9 years. Her passion is helping business owners, who don't know their ass from apple butter about social media, learn how to build businesses that blow their mind.

"Brooklyn came out to speak to our group Dallas women’s networking and was fantastic. She Had so much knowledge and did a fantastic job at breaking things down for our group. We are excited about the next class, and would highly recommend. Next chapter social, if you are looking to amp up your social media and digital marketing skills! They’re the best!"

- Ana Restrepo

"Brooklyn and Angelyn’s classes are hands down, the most informative and fun out there! Brooklyn is a gifted teacher that entertains the room while she gives practical takeaways to take your social media to the next level. Her stories are engaging and her audience is always captivated and walks away with more understanding and knowledge that will elevate their social media game. I love offering Next Chapter Social classes to my clients because they work!!!! "

- Brittany Colberg

"I can't say enough good about Next Chapter Social! Brooklyn and Angelyn stay on top of all the current social media trends. They go out of their way to make the complicated easy all while being fun and engaging! As someone in the mortgage industry their services have been invaluable. Don't wait to get started with Next Chapter Social!"

- Jennifer Muskovich
GET STARTED TODAY!

 

Social School

I'm Ready!

$399

one-time payment | lifetime access

For less than a trip to Costco, you can completely change the trajectory of your business and set your future up for success!

REGISTER NOW
7 Day MONEY-BACK GUARANTEE

If you aren’t completely satisfied with Social School, let us know within the first 7-days for a full refund. No questions asked.