Have you ever felt like your marketing efforts are all over the place, like trying to hit a piñata blindfolded? Well, it’s time to take off the blindfold and focus. Today, we’re going to explore the "Focus and Find" strategy, your secret weapon for a marketing plan that truly works.

The Power of Focus

Imagine you’re at a flea market. If you’re just wandering, everything looks like clutter. But if you’re specifically looking for a small table, suddenly, those hidden gems pop out at you. The same principle applies to your marketing efforts. When you focus, you find opportunities you might have otherwise missed.

Marketing by Default vs. Marketing by Design

Marketing by default is like hitting a piñata blindfolded—you might get lucky, but it’s unpredictable. A friend of ours had a personal brand win by sharing a funny story about a lost bag, but that kind of success is hit or miss. On the other hand, marketing by design is all about being purposeful and goal-driven. It’s about having a plan that runs smoothly, even when life gets hectic.

Example 1: National Treasure Moment

Just like Nicholas Cage in National Treasure, who finds the hidden map with special glasses, focusing your marketing efforts can reveal hidden opportunities in your business.

Example 2: The Toyota Tundra Effect

When you’re aware and focused on something, like our new truck, you start seeing it everywhere. The same goes for marketing. Focus helps you see the opportunities that were always there but unnoticed.

Example 3: Flea Market Finds

With a specific goal in mind, you’re more likely to find exactly what you’re looking for. In marketing, this means honing in on your targets and goals, making your efforts more effective and less overwhelming.

Practical Tools for Focused Marketing

To implement this, use our “Focus and Find” PDF and the “Year at a Glance” documents. These tools help you map out your marketing by quarters, ensuring your efforts are aligned and effective. Both are available in our class resources, ready for download and repeated use.

Year at a Glance Document

This document is laid out by quarter and matches perfectly with the “Focus and Find” strategy. It helps you brainstorm and plan your marketing activities for the entire year. You can use it to identify what worked and what didn’t, allowing you to double down on successful strategies and avoid repeating mistakes.

Focus and Find Document

This is about planning backwards with a focused, intentional, and goal-driven marketing plan. It provides quarterly snapshots to ensure your marketing efforts are well-coordinated and consistent.

Purpose-Driven Goals

Identify your focus—whether it’s a product, service, or event. Define your purpose, such as driving sales, gaining followers, building your email list, or growing your membership. Each goal should be clear and measurable.

Driving Sales: Monetary goals are great motivators. Focus on specific sales targets to keep your efforts aligned.

Gaining Followers: More visibility leads to more opportunities. Aim to grow your audience with purposeful content.

Building Your Email List: Your email list is your warmest market. Use calls to action that encourage people to join your list for exclusive content and updates.

Growing Membership: Whether it’s a Facebook group or a social club, growing your membership helps build a community around your brand.

Consistency is Key

Once your plan is in place, schedule your content. Use tools like Meta Business Suite or third-party apps like Plan to keep your posts consistent. This ensures your marketing efforts continue smoothly, even on your busiest days.

Real-Life Applications

For example, Savannah, a realtor client of ours, created quarterly events to keep her clients engaged. She plans and markets these events well in advance, ensuring a steady stream of engagement and appreciation from her clients. Similarly, if your business has seasonal peaks, like the back-to-school rush for Young Living or Doterra oils, plan your marketing efforts to align with these periods.

Wrapping up

Thanks for reading! With the "Focus and Find" strategy, you're now equipped to take your marketing to the next level. We can't wait to hear about your successes. Here’s to finding all the best opportunities for your business!