Are you tired of throwing events and feeling like you're just winging it? Do you find yourself barreling towards the event day and then scrambling to get people there? You're not alone—many of us have been there. But today, we're going to share a foolproof system that will change the way you approach event marketing.

Why Event Marketing Matters

Hosting events is crucial for your brand's exposure, visibility, and engagement. Whether it's face-to-face interactions or virtual connections, events help build relationships. However, without a proper marketing plan, you risk missing out on these valuable opportunities.

Introducing the One Sheet Event Marketing Plan

We've developed a streamlined, repeatable formula to ensure your events are a success. This plan isn't just theoretical—it's been refined through years of experience and collaboration. And now, we're excited to share it with you in a practical, easy-to-use format.

What You Will Learn

In this blog, we will cover the essentials of our One Sheet Event Marketing Plan, along with some valuable tools and techniques:

1. Trello Editorial Planning Template: Learn how to use our Trello template to keep your event organized and on track.
2. Google Forms for Collaborations: Discover why Google Forms are essential for gathering information from collaborators.
3. Step-by-Step Marketing Plan: We’ll walk you through each step of the marketing process, from pre-planning to post-event follow-ups.

Key Steps in the One Sheet Event Marketing Plan

1. Identify Your Event

Start by clearly defining the event you want to market. Is it a physical event with a specific date and location, or a virtual event like a product launch? The principles we discuss apply to all types of events.

2. Use the Trello Editorial Calendar

Our Trello template is designed to help you plan every detail leading up to the event. Create a board, fill in your event information, and use the lists to outline your tasks and deadlines. This way, you can rinse and repeat the process for future events with ease.

3. Gather Collaborators

Identify key collaborators who will help make your event a success. Use Google Forms to ask them questions like:

• How and why did you start your business?
• Please upload two pictures of products or services you offer.
• What do you love most about working in your industry?

This information not only helps with event planning but also provides content for your marketing posts.

4. Complete the One Sheet Event Marketing Plan

Once you've gathered all necessary information, complete your one-sheet plan. This document should include:

• Event details (date, time, location)
• Marketing timeline
• Collaborator information and roles
• Social media posts schedule

5. Schedule and Automate Your Posts

Use the Trello board to flesh out your social media posts. Plan your content in advance, schedule it, and then focus on engaging with your audience. This set-it-and-forget-it approach allows you to manage your event marketing efficiently.

Real-Life Applications

• Event Type Flexibility: Whether it's a virtual product launch or a book signing, this plan adapts to different event types seamlessly.
• Collaborative Marketing: By leveraging the reach of your collaborators, you can significantly increase your event’s visibility.

Wrapping up: 

Marketing an event doesn't have to be overwhelming. Our One Sheet Event Marketing Plan gives you a simple, clear approach to ensure your events are successful and well-attended. This plan helps you stay organized, work effectively, and reach your audience with ease.

We believe in your ability to create amazing events. We're here to support you every step of the way. Whether it's your first event or you're looking to improve, our resources and expertise are here for you.